Guidelines for Online Activism


Welcome to our “how-to” guide for building capacity through Online Activism. Regardless of your reason or topic intended to be portrayed on Social Media, our analysis is applicable to all. The main goal of our guide is to help you build a strong claim and translating that through different forms and styles of online activism to strengthen our capacity to advocate for change. 

Examples of online platforms we cover are Instagram, Twitter, and Facebook. Our focus is how to vary the forms and styles through which you compose your writing depending on what only platform you use – which ultimately comes back to audiences you are dealing with. Word choice, style, and other visual aspects are important for audience engagement – which come through in the range of writing for change formats – tweets, threads, memes, and pictures. 

By becoming accustomed with how to use social media using the following topics, including length/format, tone/style, relevance, audience, main goal, visual appeal, and hashtags, you will be able to synthesize your work with other groups. Online activism is only one component of a framework that entails creative composition, print, and archive / pedagogy. Our guidelines end with example posts that should showcase the use of these online activism guidelines in the creation of actual effective posts – applicable to any topic or specific cause for change.