Section 1: Length/Format

  • Twitter is typically a platform used for comedy, but recently it has evolved to an educational platform for activism. Originally, Twitter had a 140 character limit on tweets, but has since changed it to 280 characters. Most tweets lack proper grammatical techniques, often involving short phrases without punctuation. Tweets should almost be a stream of consciousness or short phrases that depict one’s opinion. Twitter also includes tweets that are longer, which are usually the tweets that are trying to advocate for something. Pictures or videos are common, often times displaying what is being advocated for or against. They also involve “mentions” in which a person will tweet back at another user and hashtags that create a community and groups tweets together.

  • Instagram has evolved from a casual platform used by teenagers, to a widely used form of social media. Of course, Instagram involves pictures. These pictures can be posted to your main feed or on your “story” which only remains for 24 hours. We often see Instagram pictures that are of fun times and memories, where a user posts a picture of themselves or of what they are doing to show their followers what they are up to. Captions are often short and sweet, sometimes comical and relate to the picture(s). Online activism in the form of an Instagram post usually involves pictures of what is being advocated for and the caption explains the photo and encourages followers to support the program. These captions are persuasive and meaningful.

  • Facebook is very known for the platform that middle aged adults use to keep friends and family up to date. Facebook is also a strong platform for activism. Facebook groups are very popular for building a community around a common interest or urgency. It is not uncommon to see posts about issues within a town, missing people, or users looking for advice. These posts will often times include pictures, whether that be an actual picture of the advocacy or a quote that relates to the goals. Captions for activism on Facebook are usually longer and involve a call-to-action effect. Facebook usually has better grammar and punctuation since it is used by older adults.