Twitter is intended to be more brief, which directly correlates to the overall tone and style. Specifically, tweets should come off breezy and somewhat creative in syntax. Central tones and styles can be: conversational, positive, and subtly humorous. These three central ideas can vary depending on the account/topic being discussed. For example, if a civil rights account is briefing an abroad genocide, the tweets may appear in a series (thread) and come off more fact-based with a visual to accompany the text.
Instagram is big on brand – which directly influences one’s tone/style. Tone and style are translated to visual images – which build capacity in one’s grid aesthetic. Some examples of aesthetic can include: friendly, quirky, seasonal, natural, edgy, or simple. Image and style are emotional, thus one’s Instagram brand should be central to an emotion and translated intentionally to spark an also intentional reaction from audiences.
Facebook is formal, with no rules honestly. From profiles, to advertising, and even selling and exchanging. Given the broad mediums Facebook is used for when it comes to communication, the tones and styles of it can boil down to one central theme: casually formal. Facebook is primarily used as a “voice” – a platform where passions can explode on the page with a post consisting of multiple paragraphs or a simple reposting of a CNN article. Facebook is intentional in audience and controversy. It is one’s personal decision what they take from Facebook, as well as contribute – but it is a medium that is more formal and time consuming to contribute to – free of image and aesthetic. Though, some may argue that the series of life updates is too an aesthetic.